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Happy Sunday 👋🏾,

Every week, I have a check-in call with a close friend. We call it our accountability hour.
We’re both building businesses, both juggling life, and the deal is simple: no BS. We coach each other, ask the hard questions, and call each other out when we’re slacking.

This week, he dropped a line that felt like a double slap to the face (in the best way):

It wasn’t rude.
It was facts.
And I felt it!

I’d been saying how things weren’t quite moving in the business — like I was doing a lot but not actually going anywhere. That sentence made me stop in my tracks.

Then he followed it up with:

CHAI! I was thinking in my head, he is not playing today!

Because the truth is... I wasn’t.
Not because I didn’t care.
Not because I wasn’t putting in effort.
But because that kind of work is so easy to avoid.

Stuff like writing sales funnels.
Sorting out admin.
Updating the website.
Keeping the pipeline warm.

It doesn’t feel urgent.
It doesn’t give you a quick reward.
It’s not exciting.
It’s just work. Quiet, repetitive, but absolutely necessary work.

You know what the hardest thing I have to do every morning is?

Brushing my son’s teeth.

Stick with me here — it does relate to what we’re talking about 😅

He’s two.
It’s a full-on three-minute WWE match every time.
But we do it. Morning and night.

Because that boring routine — that daily battle with a wriggly toddler — is what sets him up to have healthy teeth. Teeth that don’t hurt, don’t go yellow, and don’t fall out.
(Technically, they will, because they’re baby teeth... but anyway, I digress.)

The point is: boring things build solid foundations.

In parenting.
In business.
In life.

You can’t go to the gym once and expect to be in shape.
It’s the sessions you don’t want to do.
The days you’d rather skip.
The times you show up simply because you said you would.

That’s what I’d let slide.

I used to block out time each week to do the boring-but-necessary work that keeps things growing. But I’d fallen out of the habit.

That conversation with my friend brought it back.

I blocked the time.
I did the work.
Not because I was inspired, but because I needed to be disciplined.

And surprise, surprise... things started moving again.
Nothing dramatic. Just forward.

So I’ll ask you what he asked me:

If not, this is your reminder to start.
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Have a great week!

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